The quality of your marketing plan can increase your bookings and increase your profitability. This is important, of course for hotels, but brand recognition and long-term marketing goals are also essential for a hotel business with dreams of longevity in mind. Contracting with a world-class marketing agency is the ideal way to obtain positive results that allow you to grow and expand your hotel or hospitality business.
Relevant Ad Placement
Your travel marketing team of experts has access to valuable data that allows them to find the best places and times to showcase your advertisements online. With nearly 80 % of the U.S. population online, it’s essential to view the internet as one of the most viable means to market your services and specials. Moreover, when your agency participates in programmatic buying, it can market directly to the consumer or traveler you want to engage. This type of target marketing is effective as it is cost-effective.
Your travel marketing team of experts has access to valuable data that allows them to find the best places and times to showcase your advertisements online. With nearly 80 % of the U.S. population online, it’s essential to view the internet as one of the most viable means to market your services and specials. Moreover, when your agency participates in programmatic buying, it can market directly to the consumer or traveler you want to engage. This type of target marketing is effective as it is cost-effective.
Looker or Booker?
It’s one thing for your marketing agency to help you drive traffic to your website, but it’s another to transform those visitors into booking customers. Your agency should have methods that drive the most likely to convert to your site. They target these individuals by employing unique data sets that suggest who your most likely new customers may be.
How Social Are You?
Allowing your travel marketing agency to expand your reach via Facebook gives you access to the social network’s billion odd users. Of course, it takes more than setting up a page to get the sophisticated results you want. Social marketing experts can help your business capitalize on this network and increase traffic to your website for results that impact your bottom line.
Allowing your travel marketing agency to expand your reach via Facebook gives you access to the social network’s billion odd users. Of course, it takes more than setting up a page to get the sophisticated results you want. Social marketing experts can help your business capitalize on this network and increase traffic to your website for results that impact your bottom line.
Expand Your Knowledge Base
Think you know your clientele? Though in the hospitality business you get to know your customers in a way the car rental agency does not, you may not have the data you need to effectively reach them when they aren’t in residence. For instance, travel purchase patterns, travel frequency, trip length—these data sets can help you finesse your marketing plan to complement your client or likely client base. This key knowledge can underscore your entire marketing campaign.
Think you know your clientele? Though in the hospitality business you get to know your customers in a way the car rental agency does not, you may not have the data you need to effectively reach them when they aren’t in residence. For instance, travel purchase patterns, travel frequency, trip length—these data sets can help you finesse your marketing plan to complement your client or likely client base. This key knowledge can underscore your entire marketing campaign.
Hotel marketing is complex, but your travel marketing agency can iron out these complexities with well-managed solutions. Moreover, with solutions that are customized to your individual business, the possibility of increased success appears well within reach.
Lydia Schrader is an independent consultant with extensive background in travel industry marketing. When not working she enjoys blogging about her experiences traveling abroad.
Marketing experts do wonders in bringing business to travel companies.
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ReplyDelete